Globe myBusiness and Globe Labs’ Integrate Forum in Cebu

Globe myBusiness brought together some of the country’s key decision makers, managers, and executives in the in the IT industry during the launch of Globe Lab’s API-based services during the recent “Integrate” event in Cebu.

The telco-powered Application Program Interface (APIs) will, among others, provide automated SMS, voice, sponsored access and rewards capabilities. Among the benefits of the APIs include driving business growth by increasing customer reach, improving customer engagement and streamlining operations that will all be done at scale.

Held on November 23 at Ibiza Beach Club in Cebu, Integrate is expected to encourage knowledge sharing among hundreds if participants – mostly from BPOs and system integrators on the latest trends and developments in the technology that can be applied to various industries.

Globe myBusiness, the telco’s arm serving the Filipino entrepreneurs, is working closely with partner Globe Labs, which provides telco-powered APIs for businesses and developers to bring Integrate to Cebu, where it showcased SMS, voice and USSD-powered API solutions.

Industry experts from Net Play, Inc. and Globe talked about the latest developments in the digital landscape and how they can applied to enhance everyday business transactions.

Delegates got a taste if the Globe Labs APIs through various demos offered at the event booths. These industry-focused booths include the following industries:

BPO – Billing reminder through a call or text. There will also be SMS Survey that allows customers to provide feedback through free SMS.

Hotels – Confirmation / Booking reminders via SMS to clients

Retail – Flash sale announcements, triggered by a text for participants to call  a number to avail of the sale.

Logistics – USSD feature that allows participants to track location of the item being shipped.

Participants also got the chance to win a Samsung LED TV once they experienced the booth activities.

For those who want to explore all the APIs, Globe is offering as much as 3,000 Globe Labs API credits for free for every purchase of a Samsung Galaxy Note 8 from Globe myBusiness.

Globe has been at the forefront in introducing innovative products and cutting-edge technology in the country, helping businesses and industries streamline operations and boost their profitability.


For more information, please contact:

Yoly C Crisanto
SVP, Corporate COmmunications
Globe Telecom, Inc.