GCash Launches GCASH FOR GOOD in Cebu

Leading mobile money platform, GCash, introduces today GCash for Good, a pioneering corporate social responsibility program that enables Filipinos to donate to non-government organizations (NGOs) that champion worthy advocacies from education, environment to animal welfare among others.

At the same time, GCash invites NGO partners from Cebu and other nearby cities and provinces to join the GCash for Good platform to create a community where doing good and giving back is open to all.

VP for Corporate Communications Reyner Villasenor said GCash for Good is another big step to further develop the GCash app into a more socially relevant and sustainable platform that help addresses issues across different levels of society.

He said GCash, operated by operated by Globe Fintech Innovations Inc. (Mynt), is well-equipped to become a springboard for donations to non-government organizations that champion various advocacies, thanks to its scale and innovative digital platform. Thus, the GCash executive is calling on all NGOs in Cebu and other cities and provinces to join the GCash for Good as their partner in spreading good to all.

“With GCash for Good, GCash users can use the GCash app to donate to various groups to create an impact on society. This allows GCash to be a more inclusive and open platform that will help create better opportunities for millions of Filipinos. I am calling on all our NGO friends in Cebu and other nearby locales to join us as we spread the power of good through GCash,” Villasenor said.

For interested NGOs, some regulatory requirements need to be completed before becoming official GCash for Good partners to ensure the organizations are legitimate and the money donated cannot be abused.

The GCash for Good program currently involves 35 NGOs, which are included in the initial batch after completing their documentation requirements both from the Bangko Sentral ng Pilipinas (BSP) and Mynt before the program was launched.

During the GCash for Good launch in Cebu, Villasenor also disclosed that that people now prefer to donate online, as this removes the hassle of having to go through long queues and processes, giving them more time to focus on their daily lives.

He quoted a study by 2017 Global Trends in Giving which shows that 54 percent of individuals prefer to donate online, while the total volume of donations made online grew by a strong 12.1 percent.

Various researches also show a growing trend in micro-donations and crowdfunding, with sites like Patreon and Kofi gaining massive support. According to Tech’s Good, micro-donations range between $0.25 and $10. This kind of donations, although small at a time, can make a huge difference once added up.

“With innovative mobile money technology like GCash, people who want to do good are now empowered with a more efficient experience Any amount will create huge opportunities for organizations that forward different issues. With GCash for Good, users will also have direct access to where their donations go. It showcases a more transparent ad user-friendly interface for anyone to access, ” Villasenor stressed.

WHAT OUR PARTNERS ARE SAYING ABOUT GCASH FOR GOOD

“The team at GCash really need to be commended for providing concerned citizens with a highly accountable platform to support the causes they are passionate about. It doesn’t matter how much one can afford to give – every Peso to a good cause counts. GCash for Good can be a powerful tool for direct citizen engagement and an important contribution to helping the Philippines to meet the Sustainable Development Goals.”

Titon Mitra
Country Representative, UNDP

“Filipinos have a good heart. We have seen this time and again at Lingkod Kapamilya. They give even when they themselves are in need. Gcash for Good complements this admirable trait. It puts the channel for giving right in people’s hands.”

Susan Afan,
Managing Director, ABS-CBN Lingkod Kapamilya Foundation

“After a decade in development work supporting our social enterprises, I have seen the difficulties that non-government organizations face in mobilizing funding support for even the most worthy of causes. That is why I am excited to see what Gcash for Good can do for the development community. With more Filipinos feeling comfortable about giving online, GCash for Good could be a game-changer.”

Jeannie E. Javelosa,
Co-Founder, ECHOstore and GREAT Women
Director, ECHOsi Foundation

“The past few months have been divisive for the country, so this initiative is a most welcome change for all of us. To see that a company like GCash is working to create a community of givers is truly encouraging. It shows us that the spirit of bayanihan is alive and well in our society. We live to serve. God Bless to all stakeholders.”

Fr. Anton Pascual
Executive Director, Caritas Manila

“We are at a critical time in history when the impacts of climate change and unsustainable consumption could become irreversible if we do not act swiftly. The challenges that we face as an organization can be overwhelming. Knowing that we are not alone, that there are private partners like GCash who believe just as strongly in a future where humans and nature thrive, gives us hope that we can make things better. With GCash for Good, we hope more Filipinos would be more aware that every little decision they make counts.”

Joel Palma,
President and CEO, WWF-Philippines

“As a humanitarian organization that caters to the most vulnerable Filipinos in any part of the country, the Philippine Red Cross, too, could use some help. In this mobile-driven age, GCash for Good can open up opportunities for us to receive support from those who want to be part of what we do everyday.”

Elizabeth Zavalla,
Secretary General, Philippine Red Cross

“We have always been a proud partner of GCash, and we believe that with GCash for Good, the concept of nation-building will become more accessible to people. Giving will be easier using the mobile wallet—even children can give to their fellow children who were left behind by our fallen soldiers. It makes doing good everybody’s business.”

MGEN Victor Bayani AFP (Ret)
Executive Director, Hero Foundation

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